Brand

philosophy

Disruptive times focus our attention and sharpen our senses. Looked at in this way, a world in transition offers a wonderful opportunity to reflect, rethink and revise. For example, the essence of what makes the sports car so appealing to us all. And before you know it, all the new options available to us lead to the development of the corresponding business model – freshly conceived in Switzerland.

The first result: the Piëch Mark Zero. A car that combines classic sports car features with innovative technologies. With the aim of sharpening the focus on the driver and the driving experience as much as possible. Not the only good solution in this new and diverse world of mobility, but a very special one for all those who appreciate experiences and inspiration, sensuousness, substance and authenticity.