The more our lives are defined by a highly purpose-oriented form of mobility, the greater will be our desire for a sportscar-like driving experience. The car as a place for intense experiences, where the focus is on the driver.
It’s about providing the right sports car feeling: driving, not being driven!
A single flowing rhythm, then all you see is this one line. The points you must aim for, the points that define this line. In this moment, nothing else matters.
to make the curve, you’ve got to think around the corner.